About Growth Syndicate
Performance is built, not born.
We train sales teams in home service companies to sell the way your best rep does: one process, practiced one skill a week, coached from their real appointments until it's simply how your team sells.
Why we exist
The gap between your best rep and the rest isn't talent
Every owner we talk to has the same story. They spend a fortune getting appointments on the calendar. Then one rep closes half of them and the rest close a fraction, on the same leads, the same price sheet and the same territory.
Most reps in the trades get a polo, a price book and a ride-along, then they're left to figure out the hardest part of the job alone. The ones who crack it do it on instinct, and instinct can't be handed to the next hire.
That gap is process, and process can be taught. Growth Syndicate exists to take what your best rep does, turn it into a system the whole team follows, and coach it until it sticks.
Meet the founder
Gil Colon builds sales teams that produce
Gil has spent twelve years in sales leadership, most of it inside a national B2B organization, working his way up from account executive to sales leader. What he does now is what he did there: turn reps into top performers, and top performers into leaders.
He has done it across construction technology, home services and aesthetics. Different products and price points, same problem underneath: someone is sitting across from a buyer, and what happens in that conversation decides everything after it.
The work shows up in specific places. Close rates lift. New reps get good faster instead of burning six months figuring it out alone. And a pipeline that used to swing from a great month to a dead one starts behaving like something you can plan and hire around.
How Gil coaches
Player-coach, not guru
Gil is on the calls. He's in the role-plays. He listens to your reps' recorded appointments and tells them what actually went wrong, which is rarely what they thought it was.
Plenty of people sell sales training. Fewer are still close enough to the work to hear a kitchen-table appointment and point to the exact sentence where the deal turned.
Reps improve fastest when someone who has sat in those seats tells them the truth about their own calls, every week. That's the whole method.
"He grows sales. He grows people. When both grow together, the business grows with them."
What we believe
Four things we won't compromise on
Process beats talent
A rep with a proven process outsells a gifted rep running on instinct. Every time, and over every month.
The recording doesn't lie
We coach from real appointments, not role-play alone. It's the fastest way to fix the moment a deal is actually lost.
Your people come first
We build on what your team already does well. Reviews are coaching, never a report card to fire people with.
We carry the risk
We put a guarantee on your close rate, measured in your own CRM. If we don't move it, you don't pay.
How we work with owners
Small on purpose
- We take a small number of companies at a time, because Gil personally reviews your team's appointments.
- We only take you on if we think we can hit the guarantee. If the numbers don't work, we'll tell you on the first call.
- We diagnose before we train. Nobody gets trained on a guess. We start by finding exactly where your sales are leaking.
- We sell your reps on your company. Every rep sets personal goals at the start, and we tie their number to yours, so they're selling for themselves, not just for you.
- Everything we build is yours. The playbook, scripts, objection library and KPI dashboard stay with your company, and we train you, or the person you choose, to keep it running.
Want Gil listening to your team's appointments?
Book a 30-minute call. We'll go through your numbers, show you where deals are slipping away, and tell you straight whether we can help.
Book your close rate call → No pressure. If there's no gap worth fixing, we'll tell you.